Fairtrade flowers have been available for purchase in the UK since 2004, but few of us know anything about this huge and growing industry and the workers behind the scenes.
So let's have a look at Kenya, now the world's fifth largest flower exporter in the world. There are an estimated 5,000 flower farms in Kenya. With more than half of Kenya’s
population of 37 million living in poverty, it's quite obvious to see the impact of this industry on the economy and culture of the country. The cut flower industry
plays an important role in providing employment and alleviating poverty.
Around 55,000 people, mainly young women, are directly employed in the
industry, while 2 million people indirectly depend on the flower
industry for their livelihoods.
With an annual growth rate of 20%,
the cut flower industry is among the fastest growing sectors of the
Kenyan economy and, with revenues of more than $250m a year, it is
Kenya’s second largest agricultural foreign exchange earner after tea.
So what difference does Fairtrade certification make?
Fairtrade certification provides an independent verification that the
workers on these large-scale flower farms have decent wages and working
conditions in line with the core International Labour Organization
(ILO) Conventions. This includes the right to join a trade union, the
right to negotiate collectively with the employer on terms and
conditions of employment, freedom from discrimination, no child labour,
and a safe and healthy working environment.
For examples of the difference the certification has made, how it relates to environmental sustainability and some great stories of the impact it's made, visit the Fairtrade website over here.
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