Will the taste change?

Fear not Cadbury Dairy Milk taste fans. The move to Fairtrade will sustain the farmers that produce the cocoa we all know and love so much. So the taste is also sustained.

Some time towards the end of summer we'll be taking the Fairtrade Cadbury Dairy Milk out on the streets for a taste test. Nom, nom, nom.

Comments

[Lea Simpson]

@Becky

Hi Becky. I'm quite certain your tastebuds are indeed being a bit grumpy. We're still getting chocolate from the same place that we have been for the past 101 years - our recipe hasn't changed. Hope you feel well soon and keep us posted on what you think of Cadbury Dairy Milk once you're all better.

[Becky]

Got to this site as I was searching desperately for info on why/when/how the Cadbury Dairy Milk recipe had changed. I see it hasn't at all, so I am confused about why I have suddenly taken a dislike to this, my lifetime favourite chocolate! I have been unwell with flu and wonder if my tastebuds are just being grumpy? I'm going to take a break from it for a while, buy a fresh bar when I'm better and give it another chance. I don't like any other chocolate so will be gutted if I don't get my comfort fix again. :(

[Lea Simpson]

@Roy

Thanks for getting in touch. I'm sorry that you've had an unpleasant experience with one of our chocolates. Please let me assure you that the recipe for Cadbury Dairy Milk hasn't changed and we're confident that the taste hasn't either because we're buying our cocoa from the same place we've been buying it from for 101 years.

[Roy Douglas]

I had not noticed Cadbury's had moved to fairtrade, it was only when I took my first bite and thought the bar was out of date that I noticed the change. Sorry but you are wrong here - the taste has definately changed. I work in an office with 1500 people and we have had to ask the caterers to start stocking Galaxy as no-one is now buying the Dairy Milk -ugh!! is the best word I can use to describe the new taste. Please give us an option for Original Dairy Milk as opposed to the new fairtrade brand. We managed to find some old stock and done our own taste test, c'mon Cadbury's don't try to kid us.

[Lea Simpson]

@Jenny and @ Gemma

Thanks so much for taking the time to try the new bars and letting us know what you think. As you can see, there are mixed opinions about whether or not the taste has changed. The two of you seem to think it has.

Let me assure you that one of the reasons Cadbury Dairy Milk made the move to Fairtrade was to ensure the ongoing great taste of the chocolate. Without great cocoa beans there are no bars.

The taste of the chocolate can't possibly have changed because we're still buying cocoa from the same place.

We love your passion for our chocolate and hope the next time you try one of our new, proudly Fairtrade bars you'll love it as much as you always have.

[Jenny]

I bought a bar on the weekend and being a massive Dairy Milk fan I was nervous about the change. And there is a change! Don't try telling me it tastes the same because it doesn't! You can do taste tests on as many consumers as you like but I've got very sensitive taste buds and people like me will be able to tell the difference. It's more cocoay in aftertaste which is typical of the other Fairtrade (predominantly dark chocolate) bars I've tried. It doesn't have the sweet milky aftertaste I love.

I ONLY eat Cadbury chocolate by choice and if this new recipe is kept then unfortunately I will never buy another bar of chocolate :-( Don't get me wrong, I think Fairtrade is important but unfortunately mucking about with my favourite chocolate is more important to me.

[Scott from London]

The new bar actually tastes better than the old one - you can taste the cocoa more.

[Rachel]

I've just bought a bar of the new Fairtrade Dairy Milk and am happy to report it tastes just the same as ever! And I feel a thousand times happier eating it knowing what a difference this will make to the farmers. Thank you Cadbury!

[Gemma Gallon]

I have to say that having tried the new Fairtrade Cadbury Dairy Milk I am not impressed. It has lost the original Cadbury taste. Please Please Please tell me you will not be ruining my all time favourite Chocolate bar (Twirl) by turning that into Fairtrade as well. I have nothing against fartrade or helping these countries but it has completely ruined the excellent taste of Cadbury Dairy Milk.

[Lea Simpson]

@ Julie

Thanks so much for your well wishes! Tuck in and enjoy :-)

[JULIE RICHARDSON]

I am really pleased for Cadbury's that you are going with Fair trade and helping other people along the way. I buy Cadbury's now but I will be buying a lot more (ban the diet) once it become Fairtrade.

Good Luck Cadbury's.
Julie. Glossop. Derbyshire.

[Lea Simpson]

@ Kirsten

Thanks for getting in touch and not to worry, the taste's going to stay exactly the same. Yum!

[Lea Simpson]

@Bruce

Hi Bruce, no the price of Cadbury Dairy Milk will not change, but the packaging has. Cadbury Dairy Milk now has the Fairtrade logo. You can see it over here http://tinyurl.com/mjemgs.

The best way for me to answer your questions of how the farmers benefit from this, let me tell you a bit about how the Fairtrade pricing actually works:

The price paid for cocoa has a set minimum price of $1600 per tonne. That's just a minimum, so Cadbury pays the market price when the market price is higher.

On top of that there's the social premium which is fixed at $150 per tonne. That goes into a 'kitty' to be used as the farmers see fit.

Hope that helps, let us know if you'd like any more information.

[Lea Simpson]

@ Lynne

Hello Lynne. I'm really pleased to see that you're so passionate about the taste of Cadbury Dairy Milk!! Rest assured the taste IS the same because we've been buying our cocoa from Ghana for the past 101 years.

And as far as British farmers go, you're quite right. All Cadbury Dairy Milk is still made with fresh British milk. You can read all about our trip to visit our dairy farmers on this blog.

[Kirsten Gamble]

Hi,
Cadburys is my favourite chocolate when living abroad my Mum used to send me a care package of Cadburys every month to keep me going. I am also really glad to see the company making such a positive choice to help farmers. However having tried other fairtrade chocolate I really didn't like it, I really hope that CDM does retain its phenomenal flavour.

[Bruce]

As a confectionery retailer I am interested to know, - Will the cost price of Fair Trade Cadbury bars be higher than the current standard bars that form part of Cadbury's countline counter portfolio?? - ie will they look any different to std CDM bars? Also, I would like to know the specific cash benefits to those farmers employed by Cadburys ,to farm their coca beans under the strict supervision of this company. - ie how will the money be distributed & will the families of the Ghana farmers benefit directly?

[Lynn Patterson]

Well - I'm sorry - but I'll be stockpiling up before then cos I just can't see a new taste being anything like the original Cadbury - I'm all for helping the farmers but don't forget the farmers in our own country need help too (Cadbury still needs milk not just cocoa beans)

[Lea Simpson]

Hi Ben

Thanks for getting in touch. Business develoment for the farmers in Ghana is a big part of the Fairtrade model. Not only do farmers receive a minimum price for their cocoa, but there is also a Fairtrade Prumium Fund, which is taken care of by a group of people in the community who decide how the money is spent. The more Fairtrade products sell in the UK the more the farmers benefit. To find out more about the benefits of Fairtrade and how it all works, you might want to start by reading this summary post http://tinyurl.com/mwn8na

[Ben Curran (IGS)]

Hello, How much do you reckon you will see sales increase, and if they do (because of fairtrade sales), will any of this money go into the business development with the farmers?

[Linda Waters]

I am so excited about Cadbury Dairy Milk becoming Fairtrade. Instead of CDM I have been eating other chocolate because it is Fairtrade for a while now - but it just isn't the same. Soon I will be able to return to my favourite chocolate knowing that it is ethical. Thank you Cadbury - this is a dream come true.