Ever wondered what it would take to make a giant chocolate car?
It takes 48 hours...
A whopping 300kg of Cadbury Dairy Milk chocolate...
Hey presto! The world's biggest Formula 1 chocolate car!
Happy Friday :-)
Doom, with a side order of gloom, is often a good summation of the news headlines these days. While the rest of the world warily charts the progress of economic uncertainty with gritted teeth, we have been watching the rise and rise of Fairtrade with undisguised delight.
Far from being in decline, recent figures from the Fairtrade Labelling Organisations International (FLO) estimate that 1.5 million producers worldwide will be benefiting from fair trade by the end of this year.
In the UK alone, sales of products carrying the FAIRTRADE Mark rose by 12% in 2009, which is a huge credit to everyone who buys fairly traded produce.
Since 2005, Cadbury has worked hard with cocoa producers in Ghana, sharing an estimated extra £2.5 million to spend on new schools, clean water wells, electricity supplies and new roads, to name just a few of the life-changing benefits.
As you know from this blog, the Cadbury Fairtrade story is something we are immensely proud of celebrating. The Cadbury Cocoa Partnership has been working hard to launch the Cocoa Ambassador Programme, and recently announced ambitious plans for all Ghanian cocoa farmers to be Fairtrade one day. Wow!
Our Ghanaian correspondent Joesph Bbirikadde has been at the heart of the CCP's new plans for cocoa producers. His report is coming later...
In the meantime, keep enjoying that Fairtrade Cadbury Dairy Milk, and the Chocolate Buttons too! It really does make a difference.
From the moment you step off the train at Bournville station, you know you're in Cadbury Country.
This is the original reception lodge at Cadbury. Up until a few years ago, all Cadbury employees came through here on their way to work. Now most people head up the road to the new office, Bournville Place.
If you head down the path to the right, behind the Cadbury sign, you'll reach the shop. There you'll find mountains of discounted chocolate, but it's only for staff, worse luck!
Here's the famous Glass and a Half Full branding. It's been in use since 1928 and is some of the most celebrated of British iconography. Wonderful.
This is the Cadbury library. Here you can find copies of the Cadbury staff magazine, called The Bournville Works, dating back over 100 years; artifacts like chocolate novelty boxes made of velvet, and more modern research books too. On the wall you can see the Royal Crest. This was given to Cadbury when Queen Victoria issued them with the Royal Warrant of Appointment in February of 1854.
Walk through the library and you'll reach the Cadbury archives. Stuffed full of decades worth of financial records, accounts, employee details, price lists, research documents, old letters between members of the Cadbury family, and photos, advertising and packaging, it really is a historical treasure trove.
More recently, Cadbury artifacts have been used for film and TV, including Beatrix Potter, Frost/Nixon, Life on Mars and Foyle's War.
This is one of the original Cadbury's Cocoa advertisements. Depicting a young lady serving a cup of cocoa, it was in circulation during 1889.
We'll have more photos and facts for you soon, this time of the factory itself and the marvellous, magical chocolate making process.
Thanks to the hard work of our buddies in Canada, Cadbury Dairy Milk there now carries the Fairtrade Mark. News worth celebrating! This is obviously a great story and our friends at Exhale Wellness think so too. This week, they hopped onto our Cadbury Dairy Milk Facebook fan page, and posted a link to a video interview they did with James. James is a Ghanaian cocoa farmer who has been working with the Canadian Cadbury Dairy Milk team to provide Fairtrade cocoa beans for that delicious chocolate we all know and love. Here he tells Exhale Wellness about what Fairtrade means to him and his family. A real heart warmer for the weekend.
Calling all cake and Fairtrade fans! From this coming Friday to Sunday (27th-29th August), you have the opportunity to, quite literally, take in the world's first edible art exhibition.
Named Cake Britain and held at The Future Gallery in London, the show is sponsored by Tate & Lyle (whose sugar carries the Fairtrade Mark). It's based on the Mad Artists Tea Party's interpretation of the meaning of 'fair'.
With that in mind, all proceeds of exhibits sold will be donated to our friends at the Fairtrade Foundation, plus charities Richard House and We Make Peace.
Among those exhibiting will be jelly mongering ingenues, Bombas and Parr, who have recently been wowing the crowds at the Big Chill Festival, with their extraordinary creations.
Entry is free for a fair donation to the Fairtrade Foundation and the other charities mentioned, so get yourself down there and munch guilt-free.
And if you can't make it, it's easy to enjoy a bar of Fairtrade Cadbury Dairy Milk instead ;-)
To celebrate Friday, we bring you a concept Glass and a Half Full Production advert, posted to the Wall by one of our Facebook Fans. Watch it now!
Kat McCorkindale created the the concept of the singing granny, so we asked her about how she came up with the idea. Here's what Kat said...
"Having seen the Cadbury Gorilla ads on TV and loving them, I was admiring how it was such a simple and effective concept. I often think of random concepts such as this, and I made it just for fun. I have a strong interest in advertising, having worked in many creative fields including video editing, website design, and development and marketing. I get a real kick out of awesome ads and the Gorilla one was one of the best I've seen."
So there you have it. Loads of love for the Gorilla and Glass and a Half Full Productions! Thanks Kat, loving you work :-)
NB This is intended as a fun celebration of a concept video created by a Facebook Fan, and posted to the Glass and a Half Full Facebook Fan Page Wall. This does not have anything to do with Cadbury and is not an official Glass and a Half Full Production.
As you know, Nick and Joanne Aubury-Russell were married on Saturday, and we were the proud providers of a bespoke 1kg Cadbury Dairy Milk bar to help them celebrate. Chow down guys!
The happy couple provided these photos of them proudly showing off their personalised chocolate. Joanne wore a beautiful dress with a band of Cadbury purple at the top. Simply gorgeous! There was enough chocolate to make sure all the guests could take some home with them.
The happy couple are now on honeymoon, but we wish them well. We feel very privileged to have been able to contribute to their special day. They really are a lovely pair, and along with the rest of their family, absolutely huge Cadbury Dairy Milk Fans.
Hip hip hooray!
Let me introduce Nick and Joanne Aubury, two of our very lovely Fans on the Cadbury Dairy Milk Facebook page. Actually, I should say the-soon-to-be Mr and Mrs Nick Aubury, because tomorrow they are getting hitched!
A few months ago, Nick posted a photo on the Wall of him chowing down on the 1kg sized Cadbury Dairy Milk bar he received for Father's Day. Here he is...
Underneath his picture, he and Joanne joked about Cadbury making a bespoke wedding bar for them, instead of having a cake...
But little did they know at the time, their jesting gave us food for thought...
Fast forward to August and behind the scenes, the fantastic team at Bournville have come up trumps to provide Nick and Joanne with a personalised 1kg Cadbury Dairy Milk bar, especially for their nuptials tomorrow.
The happy couple have promised to send lots of photos, so we can all admire that fantastic bar next week. But in the meantime, all that remains to be said is huge congratulations to the future Mr and Mrs Aubury! We hope you have a fantastic day.
Our first Cadbury Dairy Milk wedding... isn't it fantastic?! *wells up*
"The idea behind the video is to celebrate the iconic brands from Birmingham: Cadbury, HP Sauce, Mini Cooper and The Bullring. We enlisted the help of around 100 creative arts students from Birmingham Metropolitan, and local television company Aquila, and shot the video in one day at Harborne Cricket Club. We are very proud of the video. Everyone at the office is a chocoholic!"
Thanks to everyone at BRMB Radio for the compliment, we love the video. To say thank you, we'll be sending Mat and his chocolate-loving colleagues, a big box of Fairtrade Cadbury Dairy Milk bars.
Happy chomping guys :-)
Beaming Brigend Fairtrade campaigners with First Minister of Wales, Carwyn Jones
Last week, our friends at Fair Trade Wales (follow them on Twitter @FairTradeWales) launched their Final Push 4 Fair Trade Counties campaign.
Wales is the world's first Fairtrade nation, and with over 80 % of Welsh counties enjoying Fairtrade status, this is the final furlong to making sure the remaining counties secure certification.
The Fair Trade Wales team chose the 2010 Eisteddfod Festival to announce their campaign. The Eisteddfod is a traveling festival that belongs to the people of Wales. Every year it moves to a different location to celebrate the wonders of Welsh art, music, technology, and culture, and this year it was held in Blaneu, Gwent. Definitely the perfect place to celebrate Wales' Fairtrade achievements and ambitions for the future.
We sent Chris and the team at Fair Trade Wales some emergency Fairtrade Cadbury Dairy Milk to hand out at the festival. Hope you enjoyed it guys :-)
The highlight of the week (apart from the chocolate!) was First Minister of Wales, Carwyn Jones, presenting Brigend County Fairtrade Partnership with a certificate for becoming the newest Fairtrade county (pictured above).
Richard Lewis, coordinator for the Brigend County Fairtrade Partnership said of the achievement, "We are really pleased that we've managed to achieve this for Brigend County. It's taken a long time to get all this information together and I'd like to thank everyone who has helped to make this a reality. I hope that we can get all counties in Wales to get Fairtrade status."
Congratulations to everyone!
The Cadbury Cocoa Partnership was founded in 2008. It works to secure the economic, social and environmental sustainability of around a million cocoa farmers and their communities. Here’s how:
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